Tony Stark has J.A.R.V.I.S; we have IoTA
Most of us must have seen the movie Terminator in which the artificially intelligent operating system SKYNET becomes a lot more intelligent and decides to take over the world by spreading itself into all the systems across the world. Or we have seen the our favorite billionaire and brainy Tony Stark working with his faithful companion J.A.R.V.I.S. who does everything for him from making a cup of coffee to saving his life. In both these examples, one would notice the significance of what an artificially intelligent system could do and the scale of revolution it can bring about in our lives.
Similar is the case with IoT – Internet of Things. IoT is a network of physical objects or “things” embedded with electronics, software, sensors, and connectivity to enable objects to exchange data with the manufacturer, operator and/or other connected devices based on the infrastructure of International Telecommunication Union’s Global Standards Initiative. The Internet of Things allows objects to be sensed and controlled remotely across existing network infrastructure, creating opportunities for more direct integration between the physical world and computer-based systems, and resulting in improved efficiency, accuracy and economic benefit. In simple words, if you want something to be done, tell your device and it would do it for you! Sounds quite stereotypical, isn’t it? One would argue that our mobile devices are already 50% voice operated. What difference would IoT make? Well, they would be surprised to know ramifications of the global application of IoT would spark the beginning of a new era; especially when it comes to Analytics.
The crux of the discussion is the IoT enabled devices. They would collect data from all over the world; so your data would be geographically vast and demographically omniscient. With such a level of data, using the IoT analytics tools will improve real time decision making and customer experience. A coffee-maker with a bunch of buttons to make a good coffee is just a simple coffee-maker. But one which is network-connected and can be accessed from mobile phones is advanced or in better words, a “smart” coffee maker. The manufacturing industry could gather the data of the type of coffee you regularly drink and can make changes so that the maker adjusts itself to your preferences. Various enterprises benefit from IoT by monetizing their data assets and providing visibility to their customers and also understanding their needs in a much better way.
- Compelling visualizations, interactive reporting, ad hoc analysis and tailored dashboards can be embedded into applications.
- Highly customizable web-based user interface to match the branding, look and feel
- Gathering competitor’s information and getting more insights based on merger, acquisitions, partnerships and pricing strategies.
- Breaking down of markets into sub-segments to get a more comprehensive picture of the customer activities and buying patterns.
IoT analytics tools have an unprecedented role in major industries like manufacturing, healthcare, energy and utilities, retail, transportation and logistics.
Future cities are likely to include smart transport services for journey planning, adapting to travelers journey patterns, etc. to reduce expenditure and make transport more affordable. Smart buildings will be able to react to information derived from sensor networks across the city to adjust ventilation and window settings based on cross-referencing of pollution level and weather. Imagine how amazing it would be if the systems alert you to an open parking space when you enter a building. They can also be integrated into security systems to monitor the identities of the inhabitants and checking if any unauthorized personnel enter the place.
A world where devices or “things” connected through networks and servers all across the world are doing analysis on not only your business or your competitor’s profit but integrating accurate decision making into daily lives of people is something which is most palpable right now. It is analytics at its best and what it should actually be like. This is just like having J.A.R.V.I.S or SKYNET everywhere in the world.
Business leaders are busy thinking about a better future for the world; well I’d say that –
‘Internet of Things Analytics (IoTA) is the FUTURE’