Summary

A leader with an ability to understand and expand the company’s vision on Digital Marketing Analytics to support its client base across various industries. Deliver actionable insights in the area of Marketing Analytics with special focus on Digital media across Paid Search, Display Ads, Email campaigns, Online coupons, Video streaming, and E-commerce
What you get to do

  • Use TEG’s proprietary ZERO footprint Hosted Analytics platform to analyze digital media data and its interaction with traditional media data
  • Assist your customers in helping them drive business growth and ROI through the right mix of traditional and digital media spend
  • Guide customers in the upcoming areas of Digital marketing across various tactics: Search Engine Marketing, Banner Ads, Mobile, Online Video, Social Media, and Cross Media Integration.
  • Develop a comprehensive understanding of customer needs and competitive landscape to provide inputs to the internal product development teams
  • Mobilize a high performance team that is capable of delivering such projects across our customer base
  • Work with the Business Development team in the pre sales& pilot engagements for Digital analytics engagements
  • Evangelize TEG’s vision for the digital marketing through case studies, participation at conferences, and creating thought leadership articles
What you will need to make an impact

  • Have 8+ years of experience in the digital media across various verticals
  • Significant experience across paid, owned, social, and earned media
  • Past experience in digital media planning, buying, negotiations, and execution with media agencies
  • Good understanding of data sources in the digital media and their challenges
  • Experience with a media agency will be a plus
  • Experience in Retail/CPG vertical will be a plus
  • Have strong analytical and problem solving skills
  • Have a MBA or BS or equivalent degree in Business or a related discipline from Tier-1 institute
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    TO APPLY: Please send cover letter and resume to careers@teganalytics.com with “ Digital SME” in the subject line.

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