DIGITAL MEDIA is overtaking Traditional Media in creating reach, awareness, engagement, association and loyalty between a company’s products/services and its consumers. Nevertheless it also has synergistic effects with traditional offline media. The amount of data available in the digital space is exponentially higher too. Marketers are finding it increasing complex to optimize media resources and thus maximize impact on revenue and profit.
The extent to which marketers invest and utilize each marketing medium will vary depending on their objectives, product/category and current mix. TEG Digital Analytics helps you cover the entire maturity curve in digital marketing -
- Information & Reporting – Web services & Dashboards
- Intelligence – Website and content optimization
- Insights – Analytics and modeling