Our offerings are spaced into the entire value chain of Digital Analytics– whether you choose a comprehensive solution suite or a piecemeal service, our end objective is to help you get more from your Digital Marketing spend…

Solutions for Ecommerce firms

Analytics Area Business Questions
  • Is my website searchable on the web?
  • When people search for keywords related to my business, does it appear on first page? How can I boost my search engine visibility?
  • How can I get a good response on the PPC ads that I am offering?
  • How can I ensure an optimal return?
  • How can I engage my customers who are spending a huge amount of time on social media (e.g. Facebook, Twitter etc.)?
  • How can I ensure that my business never misses a lead online and my customers are regularly engaged to my brand?
Sales Attribution
  • What part of my sales can be attributed to different online channels? Which ones should I focus on?
Dynamic Discount Models
  • How can I identify what would be the optimal discount for each customer and customize it for each of your customers?
Purchase Probability Models
  • How do I know the probability that my website visitor ultimately buys my product?
  • Can I create a list of suggested products which would boost that probability and lead to conversion?
Advertising Analytics
  • How can I adjust the spends on the different marketing channels to maximize my overall ROI?
  • How do I get an individual ROI for each of my marketing channels?
Web Analytics
  • What is the profile of my website visitors?
  • Which country they are from, how much time they spend on my website & what is the content they are interested in?
  • How can I optimize the content and target the right audience?
Solutions for Non-Ecommerce firms

Analytics Area Business Questions
Channel spend optimization
  • How should I allocate my marketing spend across different channels?
Content Optimization
  • Where the content should be placed so that readers spend maximum time on my website?
Traffic Generation
  • How can I generate more traffic to my website?

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