TEG enables both the product and marketing organisations of payors with data science across the design, implementation, performance measurement and optimization stages.
Analytics Area Business Questions
PRODUCT IMPACT ANALYSIS
  • What are the important product attributes driving enrollments of the insurance plans?
  • What percentage of the performance is impacted by the changes in product attributes from the previous year?
  • What are the common characteristics of top gaining/ losing plans in a market?
  • How can one profile exceptional plans in a market?
  • What attributes do the customers prefer?
PRODUCT DESIGN ANALYSIS
  • What are the important product attributes driving enrollments of the insurance products?
  • What is the elasticity associated to each of the product attributes in a market?
  • What kind of product changes could be anticipated from the competitors in a market?
MARKETING IMPACT ANALYSIS
  • How does one’s marketing activities drive enrollments of the insurance plans?
  • How effective and efficient are one’s marketing activities in a market?
  • How does marketing interplay with the product attributes in driving the enrollments in a market?
MARKETING OPTIMIZATION
  • Which marketing medium is contributing the most to the ROI?
  • How does one optimize the marketing spend across the multiple marketing channels?
  • How can one simulate various ‘what-if’ marketing spend scenarios and observe various outcomes before investing in a market?
MARKETING CAMPAIGN MEASUREMENT
  • What is the effectiveness of the Direct & Digital mailing companies?
  • What is the cost of acquisition of a new member? How does this vary across demographic factors?
  • Which regions should one target more to get more conversions?
  • What sort of products, packages and creatives are well received by the prospects?
  • How should one message the product in a digital or direct mailer?

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