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Digital Marketing

Impact Measurement & Key Performance Indicators What is Digital Marketing? What are its key components? How do we know whether our marketing works? This paper talks about the important KPIs that every marketer should measure, why these are important & …

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Text Mining & its Applications

Unearthing the intelligence hidden in free form data Text Mining – What does it add to transaction data Text mining refers to extraction and putting together of textual information into quantitative forms in order to derive information and garner insights …

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Python in Data Science

“The joy of coding Python should be in seeing short, concise, readable classes that express a lot of action in a small amount of clear code — not in reams of trivial code that bores the reader to death” – …

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Data Visualisation

Today we are trapped amidst tons and millions of cryptic data. We are continuously striving to understand and infer from these data. Data mining is the order of the day, but the perception of the data is what we believe …

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BATTLE OF THE DASHBOARDS

“Formal education will make you a living. Self-education will make you a fortune”. -Jim Rohn Well let’s face it: we always tend to learn more when we’re thoroughly involved in a task rather than when we are given a lecture …

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Internet of Things Analytics

Tony Stark has J.A.R.V.I.S; we have IoTA Most of us must have seen the movie Terminator in which the artificially intelligent operating system SKYNET becomes a lot more intelligent and decides to take over the world by spreading itself into …

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STRUCTURAL EQUATION MODELING

Driving efficiencies for marketers from brand-tracking studies Business Problem Brand tracks & reviews provide hindsight- like report cards they evaluate past activities. How do you take action from them? Can they provide you with foresight on how consumers make choices …

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Insights@Speed of Business

Businesses supported by analytical decision making have many similarities to tandem biking. I assume most folks have a good sense of solo biking but a few would have tried tandem biking. Tandem Biking is a mutual experience. The team becomes …