Category: Advanced Analytics@TEG

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Random Forest in Tableau using R

Random Forest in Tableau using R I have been using Tableau for some time to explore and visualize the data in a beautiful and meaningful way. Quite recently, I have learned that there is a way to connect Tableau with …

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Text Mining & its Applications

Unearthing the intelligence hidden in free form data Text Mining – What does it add to transaction data Text mining refers to extraction and putting together of textual information into quantitative forms in order to derive information and garner insights …

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Python in Data Science

“The joy of coding Python should be in seeing short, concise, readable classes that express a lot of action in a small amount of clear code — not in reams of trivial code that bores the reader to death” – …

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Internet of Things Analytics

Tony Stark has J.A.R.V.I.S; we have IoTA Most of us must have seen the movie Terminator in which the artificially intelligent operating system SKYNET becomes a lot more intelligent and decides to take over the world by spreading itself into …

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STRUCTURAL EQUATION MODELING

Driving efficiencies for marketers from brand-tracking studies Business Problem Brand tracks & reviews provide hindsight- like report cards they evaluate past activities. How do you take action from them? Can they provide you with foresight on how consumers make choices …