Digital Media is overtaking Traditional Media in creating reach, awareness, engagement, association and loyalty between a company’s products/services and its consumers. Nevertheless it also has synergistic effects with traditional offline media. The amount of data available in the digital space is exponentially higher too. Marketers are finding it increasing complex to optimize media resources and thus maximize impact on revenue and profit.
The extent to which marketers invest and utilize each marketing medium will vary depending on their objectives, product/category and current mix. TEG Digital Analytics helps you cover the entire maturity curve in digital marketing –
- Information & Reporting – Web services & Dashboards
- Intelligence – Website and content optimization
- Insights – Analytics and modeling
TEG enables clients to acess “customized” digital analytics solutions with its cutting edge product D1GIWORX
behind the scenes
We recognize that our clients have fragmented data sources plus data tends to be messy. The FUTUREWORKS™ platform can quickly crunch through large volumes of data and more importantly use advanced algorithms to identify and fix data faults with high level of confidence.
D1giW0rx™ leverages five key building blocks of FUTUREWORKS™ platform:
1. Data Mining
2. Data Transformation
3. Data visualization
4. Statistical Analysis and
Data is staged in an environment whose computing capabilities can scale based on business needs. At the core is a data mining engine that has several advanced algorithms which the TEG team has developed for solving complex business problems in retail/fashion.
To bring all the pieces together, we have enabled access to the advanced outputs over the web. Thus with ZERO CAPEX in BI infrastructure, D1giW0rx™ can help businesses derive actionable insights, with our team providing support whenever required.